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BSB61315 Advanced Diploma of Marketing and Communications

BSB61315 Advanced Diploma of Marketing and Communication

(Digital Marketing)

CRICOS Course Code: 091977M

Marketing is about satisfying the wants and needs of customer. The Advanced Diploma in Marketing and Communications includes the understanding of how an organisation identifies, anticipates and nurtures customers’ wants and needs, then organises resources to satisfy those needs in a way that builds long-term, mutually rewarding relationships between the customer and the organisation.

The core units will develop an understanding that can drive organisational growth through a profitable implementation of marketing thinking and strategies. It will develop practical marketing competencies and essential skills to implement marketing oriented strategies that allow companies to improve their performance.

This course will equip you with the opportunity to extend your knowledge in the areas of communications, sales management, the development and introduction of new products, business- to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia.

Potential Careers

Public Relations

Sales Management

Brand Management



Code Unit Title
BSBADV602 Develop an advertising campaign
BSBMGT616 Develop and implement strategic plans
BSBMKG609 Develop a marketing plan
BSBADV603 Manage advertising production
BSBADV604 Execute an advertising campaign
BSBADV605 Evaluate campaign effectiveness
BSBDES602 Research global design trends
BSBINM601 Manage knowledge and information
BSBMGT608 Manage innovation and continuous improvement
SBMKG523 Design and develop an integrated marketing communication plan
BSBMKG606 Manage international marketing programs
BSBMKG608 Develop organisational marketing objectives

Course Intake Dates


Completed Australian Year 12 or equivalent and ntry to this qualification is limited to those individuals who: have completed all core units in BSB52415 Diploma of Marketing and Communication.

IELTS 5.5 English language equivalence if a non-native English speaker

Be aged over 18