BSB61315 Advanced Diploma of Marketing and Communication
CRICOS Course Code: 091977M
Marketing is about satisfying the wants and needs of customer. The Advanced Diploma in Marketing and Communications includes the understanding of how an organisation identifies, anticipates and nurtures customers’ wants and needs, then organises resources to satisfy those needs in a way that builds long-term, mutually rewarding relationships between the customer and the organisation.
The core units will develop an understanding that can drive organisational growth through a profitable implementation of marketing thinking and strategies. It will develop practical marketing competencies and essential skills to implement marketing oriented strategies that allow companies to improve their performance.
This course will equip you with the opportunity to extend your knowledge in the areas of communications, sales management, the development and introduction of new products, business- to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia.
|BSBMKG608||Develop organisational marketing objectives|
|BSBMKG609||Develop a marketing plan|
|BSBADV602||Develop an advertising campaign|
|BSBMGT608||Manage innovation and continuous improvement|
|BSBMGT616||Develop and implement strategic plans|
|BSBADV604||Execute an advertising campaign|
|BSBMKG606||Manage international marketing programs|
|BSBADV603||Manage advertising production|
|BSBDES602||Research global design trends|
|BSBINM601||Manage knowledge and information|
|SBMKG523||Design and develop an integrated marketing communication plan|
|BSBADV605||Evaluate campaign effectiveness|