BSB42415 Certificate IV in Marketing and Communication
CRICOS Course Code: 094312F
This qualification reflects the role of individuals who apply project management skills and knowledge. They may manage projects in a variety of contexts, across a number of industry sectors. They have project leadership and management roles and are responsible for achieving project objectives. They possess a sound theoretical knowledge base and use a range of specialized, technical and managerial competencies to initiate, plan, execute and evaluate their own work and/or the work of others.
Direct Marketing Officer
Public Relations Officer
UNITS OF COMPETENCY
|Unit code||Unit Tittle|
|BSBMKG419||Analyse consumer behaviour|
|BSBWRT401||Write complex documents|
|BSBPUB402||Develop public relations campaigns|
|BSBPUB403||Develop public relations documents|
|BSBMKG417||Apply marketing communication across a convergent industry|
|BSBMKG418||Develop and apply knowledge of marketing communication industry|
|BSBMGT407||Apply digital solutions to work processes|
|BSBIPR403||Protect and use brands and business identity|
|BSBCMM401||Make a presentation|
|BSBCRT401||Articulate, present and debate ideas|
|BSBFIA402||Report on financial activity|
Students should be able to read and write English at approximately year 12 level in order to be able to assimilate the information provided in the program with the capacity to read complex instructions and write competently and accurately.
Every student will have an initial interview to assess your individual learning needs and your language, literacy and numeracy skills.
If you do not have the required English level (EILTS of 5.5 or equivalent) we can suggest English language course from our educational partners
Be aged over 18. An interview will be undertaken to access your skills.