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10118NAT Diploma of Social Media Marketing

10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING

CRICOS COURSE Code: 095437G

The Diploma of Social Media Marketing is a unique course specifically tailored to enhance knowledge in social media for business development.

This course is for students who wish to work as digital managers and social media marketing managers. It aims to provide graduates with social media and digital marketing knowledge and skills required to perform the functions associated with these roles.

The course is created by social media gurus from Australia, USA and the UK, the social media marketing skills will be immediately applicable in the real world.

You’ll be setting up and managing social media accounts across a variety of channels, and you’ll graduate with a complete portfolio of work that will showcase your strategic capability to employers.

WHAT WILL YOU LEARN

When you complete this course you will know how to:

*Develop a digital and social media strategy
*Create and execute a content marketing plan
*Research, design and roll out a social media network strategy for both organic and paid advertising across platforms including:



Facebook

Twitter

Instagram

LinkedIn

Pinterest

Whatsapp

Snapchat

Medium and more!

UNITS OF COMPETENCY

Unit code Unit Tittle
SMMBCM501A Plan, implement and manage blog and content marketing
SMMMSM502A Plan, implement and manage mainstream social media marketing strategies
SMMNSM503A Plan, implement and manage niche social media marketing strategies
SMMBPB504A Establish and build a strong personal brand in social media
SMMEMS505A Plan, implement and manage email marketing
BSBMKG502 Establish and adjust the marketing mix
BSBMKG507 Interpret market trends and developments
BSBMKG515 Conduct a marketing audit
BSBFIM501 Manage budgets and financial plans

ENTRY REQUIREMENTS

Students should be able to read and write English at approximately year 12 level in order to be able to assimilate the information provided in the program with the capacity to read complex instructions and write competently and accurately.
If you do not have the required English level (EILTS of 5.5 or equivalent) we can suggest English language course from our educational partners
Every student will have an initial interview to assess your individual learning needs and your language, literacy and numeracy skills.
Be aged over 18. An interview will be undertaken to access your skills.