BSB61315 Advanced Diploma of Marketing and Communications

CRICOS Course Code: 091977M

Advanced Diploma of Marketing and Communications

Marketing is, in principal, about satisfying the wants and needs of the customer. This qualification fosters an understanding of how organisations identify and nurture the needs and wants of the customer, and how they organise resources to satisfy these requirements. These elements become pivotal in building long-term, mutually rewarding relationships between the customer and organisation.

The core units will develop an understanding that can drive organisational growth through a profitable implementation of marketing strategies and thinking. It will develop practical marketing competencies and essential skills to implement a strategic marketing mentality that allow companies to improve their performance.

This course will equip you with the opportunity to extend your knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, and the legal constraints and the ethical implications of marketing in Australia.


Who benefits from this training?

This program has been designed for international students who wish to gain a role in marketing or gain a pathway into tertiary study in the marketing area.


Potential careers

  • Public Relations

  • Advertising

  • Media

  • Sales Management

  • Brand Management


Units of Competency
Units
BSBMKG608 Develop organisational marketing objectives
BSBMKG609 Develop a marketing plan
BSBADV602 Develop an advertising campaign
BSBMGT608 Manage innovation and continuous improvement
BSBMGT616 Develop and implement strategic plans
BSBADV604 Execute an advertising campaign
BSBMKG606 Manage international marketing programs
BSBADV603 Manage advertising production
BSBDES602 Research global design trends
BSBINM601 Manage knowledge and information
SBMKG523 Design and develop an integrated marketing communication plan
BSBADV605 Evaluate campaign effectiveness
 

Learn how to build mutually rewarding relationships amongst consumers and businesses.

 

Quick Course Guide

Delivery mode - Blended learning 33% online and 67% face to face

Course Duration - 52 weeks

Location - Sydney Campus

Entry Requirements

Every student will have an initial interview to assess their individual learning needs and their language, literacy and numeracy skills.

Have completed all core units in BSB52415 Diploma of Marketing and Communication or Diploma of Social Media Marketing delivered by ACBI.

Completed Australian Year 12 or equivalent.

IELTS 5.5 English language equivalence if a non-native English speaker.

Be aged over 18.