BSB61315 Advanced Diploma of Marketing and Communications
CRICOS Course Code: 091977M
Marketing is, in principal, about satisfying the wants and needs of the customer. This qualification fosters an understanding of how organisations identify and nurture the needs and wants of the customer, and how they organise resources to satisfy these requirements. These elements become pivotal in building long-term, mutually rewarding relationships between the customer and organisation.
The core units will develop an understanding that can drive organisational growth through a profitable implementation of marketing strategies and thinking. It will develop practical marketing competencies and essential skills to implement a strategic marketing mentality that allow companies to improve their performance.
This course will equip you with the opportunity to extend your knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, and the legal constraints and the ethical implications of marketing in Australia.
Who benefits from this training?
This program has been designed for international students who wish to gain a role in marketing or gain a pathway into tertiary study in the marketing area.
|BSBMKG608||Develop organisational marketing objectives|
|BSBMKG609||Develop a marketing plan|
|BSBADV602||Develop an advertising campaign|
|BSBMGT608||Manage innovation and continuous improvement|
|BSBMGT616||Develop and implement strategic plans|
|BSBADV604||Execute an advertising campaign|
|BSBMKG606||Manage international marketing programs|
|BSBADV603||Manage advertising production|
|BSBDES602||Research global design trends|
|BSBINM601||Manage knowledge and information|
|SBMKG523||Design and develop an integrated marketing communication plan|
|BSBADV605||Evaluate campaign effectiveness|
Learn how to build mutually rewarding relationships amongst consumers and businesses.
Quick Course Guide
Delivery mode - Blended learning 33% online and 67% face to face
Course Duration - 52 weeks
Location - Sydney Campus
Every student will have an initial interview to assess their individual learning needs and their language, literacy and numeracy skills.
Have completed all core units in BSB52415 Diploma of Marketing and Communication or Diploma of Social Media Marketing delivered by ACBI.
Completed Australian Year 12 or equivalent.
IELTS 5.5 English language equivalence if a non-native English speaker.
Be aged over 18.