BSB42415 Certificate IV in Marketing and Communication

CRICOS Course Code: 094312F

Certificate IV in Marketing and Communication

This qualification reflects the role of individuals who apply marketing and communication skills and knowledge. They may manage projects in a variety of contexts, across a number of industry sectors. They have project leadership and management roles and are responsible for achieving project objectives. They possess a sound theoretical knowledge base and use a range of specialized, technical and managerial competencies to initiate, plan, execute and evaluate their own work and/or the work of others.

Who benefits from this training?

This qualification is suitable for those who use well developed marketing and communication skills, and a broad knowledge base in a wide variety of contexts.

Potential careers

  • Direct Marketing Officer

  • Marketing Coordinator

  • Analyst

  • Media Planner

  • Public Relations Officer

  • Sales Administrator

Units of Competency
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
BSBFIA402 Report on financial activity
BSBIPR403 Protect and use brands and business identity
BSBMKG419 Analyse consumer behaviour
BSBPUB402 Develop public relations campaigns
BSBPUB403 Develop public relations documents
BSBWRT401 Write complex documents
CUAWRT401 Edit texts

This qualification is the perfect pathway to the Diploma of Social Media Marketing.


Quick Course Guide

Delivery mode - Blended learning 33% online and 67% face to face

Course Duration - 26 weeks

Location - Sydney Campus

Entry Requirements

Every student will have an initial interview to assess their individual learning needs and their language, literacy and numeracy skills.

Completed Australian Year 12 or equivalent

IELTS 5.5 English language equivalence if a non-native English speaker

Be aged over 18