BSB42415 Certificate IV in Marketing and Communication
CRICOS Course Code: 094312F
This qualification reflects the role of individuals who apply marketing and communication skills and knowledge. They may manage projects in a variety of contexts, across a number of industry sectors. They have project leadership and management roles and are responsible for achieving project objectives. They possess a sound theoretical knowledge base and use a range of specialized, technical and managerial competencies to initiate, plan, execute and evaluate their own work and/or the work of others.
Who benefits from this training?
This qualification is suitable for those who use well developed marketing and communication skills, and a broad knowledge base in a wide variety of contexts.
Direct Marketing Officer
Public Relations Officer
|BSBCMM401||Make a presentation|
|BSBCRT401||Articulate, present and debate ideas|
|BSBMGT407||Apply digital solutions to work processes|
|BSBMKG417||Apply marketing communication across a convergent industry|
|BSBMKG418||Develop and apply knowledge of marketing communication industry|
|BSBFIA402||Report on financial activity|
|BSBIPR403||Protect and use brands and business identity|
|BSBMKG419||Analyse consumer behaviour|
|BSBPUB402||Develop public relations campaigns|
|BSBPUB403||Develop public relations documents|
|BSBWRT401||Write complex documents|
This qualification is the perfect pathway to the Diploma of Social Media Marketing.
Quick Course Guide
Delivery mode - Blended learning 33% online and 67% face to face
Course Duration - 26 weeks
Location - Sydney Campus
Every student will have an initial interview to assess their individual learning needs and their language, literacy and numeracy skills.
Completed Australian Year 12 or equivalent
IELTS 5.5 English language equivalence if a non-native English speaker
Be aged over 18