10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING
CRICOS COURSE Code: 095437G
The Diploma of Social Media Marketing is a unique course specifically tailored to enhance knowledge in social media for business development.
This course is for students who wish to work as digital managers and social media marketing managers. It aims to provide graduates with social media and digital marketing knowledge and skills required to perform the functions associated with these roles.
The course is created by social media gurus from Australia, USA and the UK, the social media marketing skills will be immediately applicable in the real world.
You’ll be setting up and managing social media accounts across a variety of channels, and you’ll graduate with a complete portfolio of work that will showcase your strategic capability to employers.
WHAT WILL YOU LEARN
When you complete this course you will know how to:
*Develop a digital and social media strategy
*Create and execute a content marketing plan
*Research, design and roll out a social media network strategy for both organic and paid advertising across platforms including:
Medium and more!
UNITS OF COMPETENCY
|Unit code||Unit Tittle|
|SMMBCM501A||Plan, implement and manage blog and content marketing|
|SMMMSM502A||Plan, implement and manage mainstream social media marketing strategies|
|SMMNSM503A||Plan, implement and manage niche social media marketing strategies|
|SMMBPB504A||Establish and build a strong personal brand in social media|
|SMMEMS505A||Plan, implement and manage email marketing|
|BSBMKG502||Establish and adjust the marketing mix|
|BSBMKG507||Interpret market trends and developments|
|BSBMKG523||Design and develop an integrated marketing communication plan|
|BSBPMG522||Undertake project work|
Students should be able to read and write English at approximately year 12 level in order to be able to assimilate the information provided in the program with the capacity to read complex instructions and write competently and accurately.
If you do not have the required English level (EILTS of 5.5 or equivalent) we can suggest English language course from our educational partners
Every student will have an initial interview to assess your individual learning needs and your language, literacy and numeracy skills.
Be aged over 18. An interview will be undertaken to access your skills.