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Why should I study Digital Media Technologies?

Why should I study Digital Media Technologies?

Posted in News by Fabio Mejia.

The ability to use social media to regularly engage people, build an audience and express your personality is becoming an essential digital skill for everyone. It can help you find a job because it shows businesses and organizations a window into your personality, interests and how savvy you are with new social technologies.

If you’re interested in improving your social media skills or building a career in social media these online courses and certifications can help you learn the ropes. The demand for people with “social media marketing” skills has risen 47% in the past year and is projected to continue growing at a fast clip as more business move marketing spending from paid advertising into content marketing and social media engagement.

Where social media really becomes valuable in a business context is when you can use these social networks to raise brand awareness and also get new customers, leads and sales for a business. This is where inbound marketing comes in. Inbound marketing is about creating and sharing valuable content designed to appeal to customers and attract qualified prospects to a business.

Did you know? Over 80% of jobs are now found in the informal job marketing (meaning they are not advertised) so having a social media presence and regularly networking (online and offline) is more important than ever.