Diploma of Digital Marketing
COURSE CODE
10931NAT
Be equipped to plan, implement and evaluate effective digital marketing campaigns. Build your skills in a range of important marketing approaches, including organic marketing, performance marketing, copywriting, omnichannel marketing and more.
Develop the skills you need to land a dynamic and exciting job as a Digital Marketing Manager. If you’re a graduate of the Certificate IV in Social Media and Digital Marketing, or looking to build your ability to run digital marketing campaigns, this could be a good course for you.
Key learning outcomes
hs-cta-trigger-button hs-cta-trigger-button-179384868404
hs-cta-trigger-button hs-cta-trigger-button-179384868404
Watch a course introduction
Key benefits of studying this course
- Kickstart or accelerate your digital marketing career – Gain the skills you need to launch your digital marketing career or get your next promotion.
- Build well-rounded digital marketing skills – The Diploma of Digital Marketing will give you a range of digital marketing skills. Develop your ability to use organic marketing, social media, marketing automation, omnichannel marketing, copywriting and more.
- Developed in consultation with industry experts – This qualification has been developed in consultation with experienced professionals. The course has been developed with input from marketers who have worked with leading brands such as American Express, Jetstar Airways, Deliveroo, Westfield, H&M and Coca-Cola.
- Set yourself up for an exciting, rewarding career with a competitive salary – According to Michael Page (2026), Digital Marketing Managers in Australia earn $130,000 per year on average.
- Learn how to use industry-respected marketing tools – Build practical skills in using tools for social media, copywriting, content creation, advertising and more.
- Get qualified in 1 year or less – Gain your Diploma of Digital Marketing within 12 months. If you’re a domestic student (e.g., an Australian/New Zealand citizen) you may even be able to complete the course sooner and apply your units (subjects) to your own workplace.
Tools you’ll learn
Domestic students
- 6 April 2026
- 4 May 2026
- 6 July 2026
- 1 March 2026
- 1 April 2026
- 1 May 2026
hs-cta-trigger-button hs-cta-trigger-button-179384868404
hs-cta-trigger-button hs-cta-trigger-button-179384868404
Course content
Hear from our students
Potential Salaries
Content Marketing Manager
$103K
Content Marketing Managers are responsible for planning and implementing content strategies. They are the secret sauce behind engaging videos, website pages and social media posts.
Digital Marketing Manager
$110K
Digital Marketing Managers oversee a business’s online activities across all digital marketing channels. They are responsible to ensuring digital marketing campaigns and initiatives are successful.
Ecommerce Marketing Manager
$118K
Ecommerce Marketing Managers play a key role in optimising the performance of a business’s ecommerce. They create and implement marketing strategies to boost online sales.
Source: Seek 2026
Entry requirements
FAQs
Can I enrol in a ‘double diploma’ or 'packaged courses'?
Yes, combining the Diploma of Digital Marketing with another qualification is an excellent way to boost your skills and make yourself more attractive to employers. You can apply to study two or more courses at ACBI, studying one after the other. Simply select your desired courses when completing your online application form.
We recommend considering pairing this Diploma with one or more of the following courses:
- Certificate IV in Social Media and Digital Marketing
- Diploma of Artificial Intelligence (AI)
- Advanced Diploma of Digital Marketing
Who is this course for?
This course is for people who want to kickstart or advance their digital marketing careers including:
- Aspiring digital marketers - people who want to break into the digital marketing industry
- Junior digital marketers specialised in one area who want to extend their knowledge and understanding of digital marketing more broadly
- People who find themselves running digital marketing campaigns and who want to learn how to improve the performance of their campaigns
- Marketers who lack an understanding of digital marketing (such as traditional or non-digital marketers)
Does this course build skills in using AI?
Yes! In this diploma, you’ll build your skills in using a number of industry-respected marketing tools with AI features.
What marketing tools will I learn?
By studying this Diploma qualification, you’ll build your understanding of how to use a range of digital marketing tools. This includes tools such as:
- Jasper
- Buffer
- Meta Business Suite
- Canva
- TikTok Symphony
- Bit.ly
- And more
How is the Diploma of Digital Marketing different to the Advanced Diploma of Digital Marketing?
The diploma qualification builds skills in planning, running, and evaluating digital marketing campaigns. It’s great for people looking to become Digital Marketing Managers.
On the other hand, the Advanced Diploma builds on this foundation to teach you more advanced skills. In the Advanced Diploma, you’ll learn how to prepare and analyse multi-channel marketing strategies. The Advanced Diploma of Digital Marketing also builds skills in more advanced areas of digital marketing such as annual marketing budgets, Google Ads, Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO).
If you’re newer to digital marketing, or wish to build a more comprehensive understanding of digital marketing, consider studying a double diploma. Apply to study the Diploma of Digital Marketing for 1 year and the Advanced Diploma of Digital Marketing the following year. You can apply to enrol in both courses when completing your online application form.
Can I apply this course to my own workplace?
Yes! If you’re currently working in marketing, or have your own start-up or small business, you’ll have the option of applying your practical assessments to your workplace.
You’ll also have the flexibility to choose to use provided case studies for each assessment instead.
How long does it take to complete the course?
The Diploma of Digital Marketing has designed to be completed comfortably within one year.
If you study in-person at ABCI’s Sydney CBD campus, you’ll complete this course over a series of 4 terms. Each term consists of 9 weeks. View ACBI’s academic timetable to see more information on term dates.
If you are a domestic student (an Australian/New Zealand citizen, or Australian permanent resident), you may choose to study this course in a 100% online, flexible format. You’ll receive a suggested study plan that guides you through completing the course in 1 year (50 weeks). However, if your circumstances allow, you can finish each unit more quickly. For example, it is not uncommon for our domestic students to complete this qualification in 9 months or less. For more advice on timeframes for completing this course, chat with one of our helpful Course Advisors.
What kind of projects or assessments will I complete?
You’ll complete a series of 8 assessments. Each assessment consists of some short-answer knowledge questions and a series of practical tasks. For example, these practical tasks may require you to:
- Plan and implement a digital marketing campaign
- Write copy (text) for a range of different advertising formats
- Implement strategies to increase a business’s online sales
Why should I study this course at ACBI?
When you choose to study your Diploma of Digital Marketing at ACBI you’ll enjoy:
- Access to experienced trainers – Our trainers have a wealth of both industry and teaching experience.
- Excellent student support – Be supported throughout your student journey. From study plans to interactive online sessions, you’ll be supported to succeed at your studies.
- Studying with a trusted training provider – ACBI is dedicated to offering great student experiences. We’ve been helping our students achieve good course outcomes over 10 years. When you complete this course at ACBI, you’ll join over 4,500 graduates who’ve had success studying with us.
Do you have flexible payment plans?
We do. When you study at ACBI, you can choose to pay upfront or with a flexible payment plan. For advice on what options might best suit your individual situation, connect with a Course Advisor.
What do international students think of this course?
We often receive feedback from our international students that they receive good support from their trainers and that they enjoy studying at our welcoming campus in the heart of the vibrant and multicultural Sydney CBD. What the video below to hear an example of one digital marketing graduate's experience of studying at ACBI.
I want to know something about the Diploma of Digital Marketing but can’t find an answer. Who can I ask?
Our friendly Course Advisors are here to help. Simply fill out this form and an advisor will get in touch with you.
Other courses to study
Get personalised advice
Have questions about this course, or need help deciding which is the best course for you? Our Course Advisors have you covered.
