Digital marketing

Looking for a career in one of the most dynamic business fields? If you’re after a job where you blend being creative with suing your analytical smarts, digital marketing could be a good choice for you.

Digital marketing offers diverse career options, from content and social media management to paid advertising and digital analytics. ACBI’s nationally recognised marketing courses will give you the knowledge, techniques and insights you need to build a marketing career that’s dynamic and rewarding.

Potential Salaries

Social Media Manager

$90000

Be responsible for managing a business’s social media accounts. Develop content calendars, implement social media strategies, plan advertising campaigns and more.

Ecommerce Marketing Manager

$118000

Ecommerce Marketing Managers play a key role in optimising the performance of a business’s ecommerce. They create and implement marketing strategies to boost online sales.

Marketing Director

$170000

Marketing Directors lead the creation of a business’s digital marketing strategy. They are responsible for overseeing a marketing department’s budget and handling marketing operations across a range of channels and areas.

Source: Seek 2026

Digital marketing jobs are in-demand – Jobs in digital marketing are expected to grow by 11.4% in Australia over the next 5 years (Seek 2026).
Australia’s digital marketing industry is significant and growing – This was valued at nearly USD $13.93 billion in 2025 and is expected to grow at a compound annual growth rate of 6.9% through the next decade (EMR 2026).
Digital marketers tend to be satisfied with their jobs – Research places job satisfaction sits at 4.7 out of five for digital marketers (Seek 2026), reflecting that digital marketing can be an exciting and fulfilling field to work in.

Whether you’re looking to step into the world of marketing for the first time or accelerate your digital marketing career to new heights, ACBI can help. Check out different study paths that can help you reach your digital marketing career goals:

Kickstart your digital marketing career:
- Step 1: Study a Certificate IV in Social Media and Digital Marketing
- Step 2: Study a Diploma of Digital Marketing
Advance your digital marketing career:
- Step 1: Study a Diploma of Digital Marketing
- Step 2: Study an Advanced Diploma of Digital Marketing
Become a Digital Marketing Manager with AI smarts:
- Step 1: Study a Certificate IV in Social Media and Digital Marketing or Diploma of Digital Marketing
- Step 2: Study a Diploma of Artificial Intelligence (AI)
Become an AI-literate Digital Marketing Leader:
- Step 1: Study a Diploma of Artificial Intelligence (AI)
- Step 2: Study an Advanced Diploma of Digital Marketing

“After I finished my ACBI courses in digital marketing, I updated my profile on LinkedIn and after that some companies started to approach me. I got a job because of that, and I am happy that I am working as a digital marketing specialist at a company.”
-Juan Verga

“Thanks to the Advanced Diploma of Digital Marketing, I am now working as a digital marketing specialist, working with centres like Chadstone in Melbourne as well as The Galeries and QVB in Sydney. I definitely wouldn’t have been able to do it without this course! It really has taught me a lot…I have regular catch ups with marketing managers where I teach them things I learned from my trainer and the course!”
-Matthew Hanlon

“As a result of the Advanced Diploma of Digital Marketing, I was able to significantly boost my digital media marketing abilities. I found the units to be very interesting, well-structured, and filled with all of the useful and necessary information to complete the assessments. I found the staff to be quite helpful and eager to assist students. My teacher was well-prepared and concerned about the students’ future.”
-Claudia Salvati