Certificate IV in Social Media and Digital Marketing

COURSE CODE

11302NAT

Thinking of turning your time scrolling into a career? A Certificate IV in Social Media and Digital Marketing will help you build essential, foundational skills in digital marketing. By the end of this course, you’ll be ready to land an exciting, entry-level job in social media.

This course is also a great pathway to the Diploma of Digital Marketing.

Key learning outcomes

Build your understanding of coordinating and running digital advertising campaigns, including social media ads that run on Instagram and TikTok.
Develop your skills in setting up and using social media business accounts. Learn how to use advanced features not available with personal accounts.
Learn how to promote yourself online. Discover how to create an engaging LinkedIn profile that can help you land jobs or social media clients.
Build the skills you need to communicate effectively with digital marketing clients – that is, people who you are offering digital marketing services to. This might be services like creating social media ads or social media videos.
Learn how to use social media professionally as an employee. Be equipped to use social media ethically and safely in a work context.
Discover how to work with social media influencers. Learn what brand collaborations involve and how to manage them.
Develop your skills in communicating with a business’s customers using social media, SMS messages, emails, direct messages and more.

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Watch a course introduction

Key benefits of studying this course

Open the door to an exciting social media career – Gain practical social media marketing skills than employers want. Be ready to land your first social media job.
Learn more than just social media – Also build your skills in a range of digital marketing areas such as email marketing, marketing automation, websites and digital advertising.
Know how to use industry-standard marketing tools – Learn how to use popular marketing tools that marketers use every day in their jobs. Build your skills in using HubSpot, Meta Business Suite, TikTok Ads Manager and more.
Be ready to work in a wide range of businesses – From ecommerce businesses and fashion labels to government agencies, all organisations can benefit from using social media and marketing. As a graduate of this Certificate IV, you’ll be set to work in almost any industry you choose.
Pair this course with a diploma – Boost your skills and increase your appeal to potential employers by also studying a Diploma qualification. This Certificate IV is perfect match with a Diploma of Artificial Intelligence or a Diploma of Digital Marketing.
Land a full-time job or launch your own business – Gain the skills you need to land an entry-level marketing job or kickstart your own social media agency. Choose to become an employee, business owner or social media freelancer.

Tools you’ll learn

HubSpot ,TikTok for Business ,Meta Ads Manager ,Hootsuite ,CapCut ,Buffer ,TikTok Symphony ,Canva

Domestic students

Domestic students
International Students

1 year (50 weeks) or less

Online / Sydney Campus

Flexible 100% online study or blended delivery

Next on-campus intakes

6 April 2026
4 May 2026
6 July 2026

Next online intakes

1 March 2026
1 April 2026
1 May 2026

Course Guide

Apply now

CRICOS code:

117245G

1 year (52 weeks)

Sydney Campus

Blended delivery

Next On-campus intakes

6 April 2026
4 May 2026
6 July 2026

Course Guide

Apply now

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Course content

Units

Unit code	Unit name	What you’ll learn
NAT11302002	Deploy and report on social media based performance marketing	In this unit, you’ll discover how to run advertising campaigns across a range of social media platforms. You’ll build your ability to set up advertising accounts, implement tracking, create ads, apply targeting and more.
SIRXMKT002	Use social media to engage customers	This unit will develop your skills in using social media platforms to communicate with customers. Discover how to research emerging trends, promote products, showcase special offers and more.
NAT11302004	Apply basic subscription services for email and messaging marketing	This unit explores email, SMS and direct messaging marketing campaigns. You’ll learn how to create landing pages, prepare social media posts, use email subscriber lists, perform A/B testing and more.
NAT11302005	Present personal influence in social media	Learn how to use social media platforms like LinkedIn to promote yourself as a marketing professional. Also discover how to create engaging content and form brand partnerships as a social media creator and influencer.
NAT11302001	Write and use documents required for digital implementation	Discover how to record important details as you move through developing a marketing campaign for a client. You’ll learn how to interview clients, work with designers, build content calendars and more.
NAT11302003	Deploy and report on web-based performance marketing	Learn how to promote an organisation using a range of online advertising platforms. Gain skills in setting up advertising accounts, developing targeting strategies, launching campaigns and optimising ad performance.
SIRXOSM002	Maintain ethical and professional standards when using social media and online platforms	In this unit, you’ll learn how to use social media ethically and professionally as an employee. You’ll build your knowledge of terms of service, codes of conduct and workplace expectations.
SIRXOSM001	Identify and review social media and online platforms for organisational use	In this unit, you’ll build your skills in reviewing a business’s social media profiles. You’ll explore how to use platform functions, determine target audiences and evaluate platform suitability for organisational use.
ICTWEB306	Develop web presence using social media	Discover how to use social media to drive traffic to a brand’s website. In this unit, you’ll explore how to set up social media tools, test applications, review strategies and refine approaches to strengthen online presence.

Hear from our students

“Studying social media at ACBI launched my career in marketing. I'll be forever grateful for that.” <br>- Mattia Baggiani

"“I personally really enjoyed studying digital marketing at ACBI. You have case studies that you learn throughout the course where you apply different strategies, and you feel like you are doing something properly for a company. When you talk to other classmates, you can understand how people do things differently in the industry." <br>- Juan Sebastian Verga

“What I love about ACBI is the industry experience that the teachers have here. The course gives good insight into the real-world environment, and the support staff are fantastic here. Since I started, they've been super helpful.” <br>- Raj Naidoo

Potential Salaries

Social Media Coordinator

$75K

Play an important, hands-on role in making a business’s social media accounts successful. Be responsible for creating social media posts, scheduling them and reviewing their performance.

Marketing Associate

$103K

Assist with implementing an organisation’s digital marketing activities. Work across a variety of marketing channels including social media, email, digital advertising and more.

Social Media Manager

$90K

Be responsible for managing a business’s social media accounts. Develop content calendars, implement social media strategies, plan advertising campaigns and more.

Source: Seek 2026

Social media jobs are in demand – Jobs in social media in Australia are expected to grow by 11.4% over the next 5 years (Seek 2026)
Social media advertising is growing – Social media is also an important way for businesses to advertise, with Australia’s social media ad spending expected to grow by 7.7% annually from 2025 to 2030 (Sprout Social 2026)
Social media is a vital part of marketing – Social media is a crucial channel for businesses, with Australians spending nearly 2 hours each day on social media (Meltwater and We Are Social, 2025)

As a graduate of the Certificate IV in Social Media and Digital Marketing, you’ll be ready to further your skills by studying a:

Diploma of Digital Marketing – Build your ability to plan, run and evaluate digital marketing campaigns.
Diploma of Artificial Intelligence (AI) – Learn how to use AI tools to make you more productive.

Entry requirements

Domestic Students
Have completed Australian Year 10 (or equivalent), or a Certificate III qualification

Be at least 16 years of age

Have technological literacy (ability to use and access a computer with word processing applications)

Note: You will need access to a computer with a reliable internet connection in order to complete this qualification.

You may also have an initial interview to assess your individual learning needs and your language, literacy and numeracy skills.
International Students
Have completed Australian Year 12 or equivalent

IELTS 6.0 English language equivalence if a non-native English speaker

Be at least 18 years of age

Have technological literacy (ability to use and access a computer with word processing applications)

Please note: ACBI assesses the suitability of international student applicants using a range of methods. These can include reviewing prior educational qualifications, English level, LLN and students’ resumes.

How to apply

Domestic Students
Enrol this course in 3 simple steps:

Complete ACBI’s online application form

Once your form is submitted, our Admissions team will check your application to make sure we have everything we need. If not, we’ll send you a quick email or give you a quick phone call.

Accept your letter of offer

If your application is successful, we will issue you an offer including an official Letter of Offer and Acceptance of Offer documents.

Receive confirmation of your enrolment

A welcome letter will be sent to you confirming your course. You’ll also receive all the necessary details you need to start your course.

Need help with applying? Our friendly team is here to help. Connect with your Course Advisor or simply fill out this form to get in touch.
International Students
Enrol in this course in 4 simple steps:

Complete ACBI’s online application form.
Get started by completing our online application form, or getting your education agent to submit the form on your behalf.

Once your form is submitted, our Admissions team will process your application.

Need help finding an education agent? Check out our list of agents.

Accept your letter of offer
If your application is successful, we will issue you an offer including an official Letter of Offer and Enrolment Acceptance Agreement document.

Receive confirmation of your enrolment
We will provide you or your education agent with a copy of your electronic Confirmation of Enrolment (CoE). This document is essential for the student visa application process. You will separately receive a welcome email and an invitation for an ACBI Orientation Day.

Apply for a student visa
You will now need to apply for your visa to travel to Australia. Please refer to the Department of Home Affairs website for further details: https://immi.homeaffairs.gov.au/

Need help with applying? Our friendly team is here to help. Connect with your Course Advisor or simply fill out this form to get in touch.

Apply now

FAQs

What social media platforms will I learn?

Over the course of this qualification, you’ll learn the difference between personal and business social media accounts. This includes the additional benefits and features available in business accounts. You’ll develop your ability to navigate and use a range a social media platforms as a professional marketer including:

TikTok
Instagram
YouTube
Pinterest
Snapchat
Threads
X
Reddit
And more

What marketing tools will I learn?

By studying this Certificate IV, you’ll build your understanding of how to use a range of social media and digital marketing tools. This includes tools such as:

TikTok for Business
Meta Ads Manager
Hootsuite
CapCut
Buffer
HubSpot
TikTok Symphony
Canva
And more

Do I need any existing marketing skills to enrol in this course?

Not at all. This is course has been designed that build foundational marketing skills. You don’t need any existing marketing experience or skills to enrol in this course. You simply need an internet connection, access to a computer and simple computer skills, such as the ability to use Microsoft Word. If you’re looking to kickstart a social media career or upskill in digital marketing, this course might be a good fit for you.

What kind of projects or assessments will I complete?

You’ll complete a series of 8 assessments. Each assessment consists of some short-answer knowledge questions and a series of practical tasks. For example, these practical tasks may require you to:

Review a plan for a social media advertising campaign, then create video ads for TikTok.
Set up social media accounts for a new social media agency
Create a new personal LinkedIn profile to showcase your social media skills

You may use case studies for your practical tasks. Or, depending on the task, you may be able to use your own workplace or start-up. Your Trainer will be on hand to guide you through each assessment. By the end of the Certificate IV in Social Media and Digital Marketing, you’ll have a range of practical examples that you can share with your current or future employers.

How long does it take to complete the course?

The Certificate IV in Social Media and Digital Marketing has designed to be completed comfortably within one year. If you study in-person at ABCI’s Sydney CBD campus, you’ll complete this course over a series of 4 terms. Each term consists of 9 weeks. View ACBI’s academic timetable to see more information on term dates. If you are a domestic student (an Australian/New Zealand citizen, or Australian permanent resident), you may choose to study this course in a 100% online, flexible format. You’ll receive a suggested study plan that guides you through completing the course in 1 year (50 weeks). However, if your circumstances allow, you can finish each unit more quickly. For example, it is not uncommon for our domestic students to complete this qualification in 9 months or less. For more advice on timeframes for completing this course, chat with one of our helpful Course Advisors.

Why should I study this course at ACBI?

When you choose to study your Certificate IV in Social Media and Digital Marketing at ACBI you’ll enjoy:

Access to experienced trainers – Our trainers have a wealth of both teaching and digital marketing experience.
Excellent student support – Be supported throughout your student journey. From study plans to interactive online sessions, you’ll be supported to succeed at your studies.
Studying with a trusted training provider – ACBI is dedicated to offering great student experiences. We’ve been helping our students achieve good course outcomes over 10 years. When you complete this course at ACBI, you’ll join over 4,500 graduates who’ve had success studying with us.

Do you have flexible payment plans?

We do. When you study at ACBI, you can choose to pay upfront or with a flexible payment plan. For advice on what options might best suit your individual situation, connect with a Course Advisor.

Can I enrol in a ‘double certificate’ or 'packaged courses'?

Yes, combining the Certificate IV in Social Media and Digital Marketing with another qualification is an excellent way to boost your skills and make yourself more attractive to employers. You can apply to study two or more courses at ACBI, studying one after the other. Simply select your desired courses when completing your online application form. We recommend considering pairing this Certificate IV with one of the following courses:

Diploma of Digital Marketing
Diploma of Artificial Intelligence (AI)
Diploma of Leadership and Management

I want to know something about this Certificate IV but can’t find an answer. Who can I ask?

Our friendly Course Advisors are here to help. Simply fill out this form and an advisor will get in touch with you.

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Have questions about this course, or need help deciding which is the best course for you? Our Course Advisors have you covered.  

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Certificate IV in Social Media and Digital Marketing

COURSE CODE

Key learning outcomes

Watch a course introduction

Key benefits of studying this course

Tools you’ll learn

Course content

Hear from our students

$75K

$103K

$90K

Entry requirements

How to apply

FAQs

Other courses to study

Get personalised advice

Acknowledgement of Country

Follow us on

Reach Out

Certificate IV in Social Media and Digital Marketing

COURSE CODE

Key learning outcomes

Watch a course introduction

Key benefits of studying this course

Tools you’ll learn

Course content

Hear from our students

$75K

$103K

$90K

Entry requirements

How to apply

FAQs

Other courses to study

Related PostsAdvanced Diploma of Digital MarketingDiploma of Artificial Intelligence (AI)Diploma of Digital Marketing

Related Posts

Get personalised advice

Acknowledgement of Country

Follow us on

Reach Out

Related Posts
Advanced Diploma of Digital Marketing
Diploma of Artificial Intelligence (AI)
Diploma of Digital Marketing