Advanced Diploma of Digital Marketing

COURSE CODE

11266NAT

Discover how to create and implement effective and comprehensive digital marketing strategies. Build your skills in using more advanced digital marketing techniques such as Generative Engine Optimisation (GEO), programmatic advertising and Conversion Rate Optimisation (CRO), while also developing your understanding of Responsible AI.

Be equipped to accelerate your digital marketing career. If you’re a graduate of the Diploma of Digital Marketing or looking to land a more strategic digital marketing role, this course could be a great fit for you.

Key learning outcomes

Discover how to a range of use AI-based marketing tools in effective, responsible and ethical ways
Be equipped to use digital analytics tools to develop data-driven insights
Learn how to leverage Conversion Rate Optimisation, optimise marketing automation and develop sophisticated content marketing strategies
Gain a solid foundation in SEO and GEO. Discover how to make a business visible in a variety of different search results and AI chatbot responses
Discover how to prepare overarching strategies to guide an organisation’s SEM and paid search marketing
Learn how to use programmatic advertising; an approach where automated algorithms and technologies are used to buy and sell digital ads
Build your ability to develop comprehensive annual marketing budgets and strategies, and optimise overall digital marketing spend

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Watch a course introduction

Key benefits of studying this course

Build your digital marketing management and leadership skills – Learn how to manage multi-channel digital marketing budgets, lead teams and develop comprehensive marketing strategies
Be equipped to use AI in responsible and ethical ways – Discover the benefits, risks and considerations that come with using AI in marketing, and how to influence the people around you to use AI responsibly
Develop a well-rounded and strategic understanding of digital marketing – Gain insights into how a range of digital marketing channels work and how they can each contribute to achieving marketing goals
Be equipped to become a marketing specialist or leader – Build the skills you need to specialise in a specific area of marketing, such as SEO or content strategy, or choose to pursue a marketing management role
Learn practical, hands-on marketing skills – Develop your ability to use industry-respected digital marketing tools, from Google Ads and Google Analytics to Jasper, SEMrush and more
Gain a nationally recognised qualification – The Advanced Diploma of Digital Marketing is recognised Australia-wide and can help you take the next step in your career

Tools you’ll learn

Google Ads ,SEMrush ,Google Analytics ,Screaming Frog ,ChatGPT ,Moz ,Jasper

Domestic students

Domestic students
International Students

1 year (50 weeks), self-paced*

Online / Sydney Campus

Flexible 100% online study or blended delivery

Next on-campus intakes

6 April 2026
4 May 2026
6 July 2026

Next online intakes

1 April 2026
1 May 2026
1 June 2026

Course Guide

Apply now

CRICOS code:

116942A

1 year (52 weeks)

Blended delivery

Next On-campus intakes

6 April 2026
4 May 2026
6 July 2026

Course Guide

Apply now

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Course content

Units

Unit code	Unit name	What you’ll learn in this unit
NAT11266001	Use digital analytics to analyse marketing performance	Explore how to use digital analytics tools, such as Google Analytics, to optimise digital marketing strategies. Develop your skills in investigating aspects of a brand’s digital performance, critically analysing data and developing informed recommendations.
NAT11266008	Use responsible Artificial Intelligence and Artificial Intelligence ethics	With the rapid growth of AI-based marketing tools, it’s crucial to understand how to use them responsibly. Gain insight into Responsible AI and how it can be strategically implemented across marketing teams. Build your knowledge of user bias, prompt injections, Large Language Models, marketing AI prompts and more.
NAT11266003	Develop a brand’s digital content and social media strategy	Learn how to plan, implement and review sophisticated content marketing strategies. Be equipped to lead the creation of marketing content that educates, entertains and builds loyalty among a brand’s audience.
NAT11266004	Research and prepare a Search Engine Optimisation strategy	Discover emerging approaches such as Generative Engine Optimisation (GEO), where content is optimised for AI chatbots and technologies. Build a strong foundation in complementary SEO (Search Engine Optimisation) and AEO (Answer Engine Optimisation) techniques to improve search visibility.
NAT11266005	Create and manage a paid search strategy	Build your understanding of how search engines work and how businesses optimise paid ads. Learn how to use AI to research competitors, create search ads and optimise campaigns. By the end of this unit, you’ll be able to plan, implement and refine effective SEM strategies.
NAT11266007	Prepare a strategy for display and video advertising	Discover the world of programmatic advertising, where automated algorithms and technologies are used to buy and sell digital ads. Explore how to plan and implement strategies for ads appearing on platforms such as YouTube, TikTok, Xbox and Amazon.
NAT11266006	Develop and implement an email marketing strategy	Email remains one of the most cost-effective and personalised marketing channels. In this unit, you’ll explore tactics to acquire, engage, nurture and retain subscribers. You’ll also build your ability to use AI-powered email tools and prepare a high-performing email marketing strategy.
NAT11266002	Optimise a website to improve conversions	Discover how to strategically apply Conversion Rate Optimisation (CRO). Learn to analyse conversion paths, research competitor websites and identify performance gaps. Then use data-driven insights to implement strategies that improve conversion outcomes.
FNSORG501	Develop and manage a budget	Be equipped to navigate the financial side of digital marketing. Learn how to plan yearly marketing costs across different channels, forecast expected revenue and profit, and build the financial skills needed to manage a marketing team or department.
SIRXMKT007	Develop a digital marketing plan	Learn how to prepare a comprehensive 1-year digital marketing strategy. Critically analyse past performance, set goals and plan approaches to drive awareness, engagement, conversion, retention and advocacy. Build your skills in documenting strategies and gaining stakeholder buy-in.

Hear from our students

Manoela Prusch

Design and Marketing Graduate

“I’ve completed 3 diplomas with ACBI and only have good things to say about my time with the college. All the trainers I’ve had were highly qualified and the staff always provided me with amazing support. I can’t recommend ACBI enough.”

Raj Naidoo

Digital Marketing Graduate

“What I love about ACBI is the industry experience that the teachers have here. My course gave good insight into the real-world environment, and the support staff are fantastic here. Since I started, they’ve been super helpful.”

Camila Bispo

Sustainability Graduate

“Completing a short course with ACBI was a game changer for me. I had the chance to apply what I learned in real-time. The trainer’s teaching style made even the most complex topics engaging and easy to grasp.”

Jen Gearing

Sustainability Graduate

“I completed a sustainability course at ACBI. It was a great mix of theory and practical hands-on work. I’ve now got the knowledge to work with businesses on their reporting and this course helped immensely.”

Potential Salaries

Digital Marketing Manager

$110K

Digital Marketing Managers oversee the creation and implementation of digital marketing campaigns. They work directly with marketing teams, creative teams and other professionals to execute marketing activities that deliver results.

Paid Search Manager

$125K

Paid Search Managers lead the creation and optimisation of Pay Per Click and other advertising campaigns. They manage keywords, targeting, bids, advertising budgets, campaign creative and more.

Marketing Director

$170K

Marketing Directors lead the creation of a business’s digital marketing strategy. They are responsible for overseeing a marketing department’s budget and handling marketing operations across a range of channels and areas.

Source: Seek 2026

Digital marketing jobs are in-demand – Jobs in digital marketing are expected to grow by 11.4% in Australia over the next 5 years (Seek 2026).
Australia’s digital marketing industry is significant and growing – This was valued at nearly USD $13.93 billion in 2025 and is expected to grow at a compound annual growth rate of 6.9% through the next decade (EMR 2026).
Media Director is the 8th fastest growing job in Australia – There’s growing demand for Media Directors, with LinkedIn’s latest Jobs on the Rise Report ranking it as the 8th fastest growing role in Australia (LinkedIn 2026). Media Directors are skilled in paid media advertising, including in areas such as media strategy, programmatic media buying and digital advertising.
Digital marketers tend to be satisfied with their jobs – Research places job satisfaction sits at nearly five out of six for digital marketers (Seek 2026), reflecting that digital marketing can be an exciting and fulfilling field to work in.

As a graduate of the Advanced Diploma of Digital Marketing, you may wish to:

Further build your leadership skills – Consider studying an Advanced Diploma of Leadership and Management, or a Graduate Diploma of Strategic Leadership. Adding a management course to your resume can help you with landing a more senior digital marketing role.
Expand your AI skills – Consider studying a Diploma of Artificial Intelligence (AI) before or after your Advanced Diploma of Digital Marketing. This qualification will build your skills in using prompt engineering, responsible AI, AI tools for content creation and more.

Entry requirements

Domestic Students
Have completed Australian Year 12 (or equivalent), or a Diploma qualification

Be at least 18 years of age

Have technological literacy (ability to use and access a computer with word processing applications)

Note: You will need access to a computer with a reliable internet connection in order to complete this qualification.

You may also have an initial interview to assess your individual learning needs and your language, literacy and numeracy skills
International Students
Have completed Australian Year 12 or equivalent

IELTS 6.0 English language equivalence if a non-native English speaker

Be at least 18 years of age

Have technological literacy (ability to use and access a computer with word processing applications)

Please note: ACBI assesses the suitability of international student applicants using a range of methods. These can include reviewing prior educational qualifications, English level, LLN and students’ resumes.

How to apply

Domestic Students
Enrol this course in 3 simple steps:

Complete ACBI’s online application form

Once your form is submitted, our Admissions team will check your application to make sure we have everything we need. If not, we’ll send you a quick email or give you a quick phone call.

Accept your letter of offer

If your application is successful, we will issue you an offer including an official Letter of Offer and Acceptance of Offer documents.

Receive confirmation of your enrolment

A welcome letter will be sent to you confirming your course. You’ll also receive all the necessary details you need to start your course.

Need help with applying? Our friendly team is here to help. Connect with your Course Advisor or simply fill out this form to get in touch.
International Students
Enrol in this course in 4 simple steps:

Complete ACBI’s online application form.
Get started by completing our online application form, or getting your education agent to submit the form on your behalf.

Once your form is submitted, our Admissions team will process your application.

Need help finding an education agent? Check out our list of agents.

Accept your letter of offer
If your application is successful, we will issue you an offer including an official Letter of Offer and Enrolment Acceptance Agreement document.

Receive confirmation of your enrolment
We will provide you or your education agent with a copy of your electronic Confirmation of Enrolment (CoE). This document is essential for the student visa application process. You will separately receive a welcome email and an invitation for an ACBI Orientation Day.

Apply for a student visa
You will now need to apply for your visa to travel to Australia. Please refer to the Department of Home Affairs website for further details: https://immi.homeaffairs.gov.au/

Need help with applying? Our friendly team is here to help. Connect with your Course Advisor or simply fill out this form to get in touch.

Apply now

FAQs

Who is this course for?

This course is for people who want to advance their digital marketing careers including:

People who want to build their understanding of creating comprehensive digital marketing strategies and using AI for digital marketing
Mid-level and junior marketers looking to specialise in a more advanced area of digital marketing, such as digital analytics, SEO or programmatic advertising
Business owners and entrepreneurs seeking to build their ability to use digital marketing for their own businesses
Mid-level digital marketers looking to expand their understanding of digital marketing channels and build their strategic marketing skills
Graduates of the Diploma of Digital Marketing or Diploma of Artificial Intelligence who are looking to specialise in digital marketing as a career
Experienced marketers who lack an understanding of digital marketing

Does this course build skills in using AI?

Yes! In this diploma, you’ll build your skills in using a number of industry-respected marketing tools with AI features. It will also develop your understanding of ethical AI and promoting the use of Responsible AI for marketing.

What marketing tools will I learn?

By studying this Advanced Diploma qualification, you’ll build your understanding of how to use a range of digital marketing tools. This includes tools such as:

Google Analytics
SEMrush
Screaming Frog
ChatGPT
Google Ads
Moz
Jasper
And more

How is the Diploma of Digital Marketing different to the Advanced Diploma of Digital Marketing?

The Advanced Diploma develops more advanced skills. In the Advanced Diploma, you’ll learn how to prepare and analyse multi-channel marketing strategies. You’ll also build skills in more advanced areas of digital marketing such as annual marketing budgets, Google Ads, Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO). As an advanced diploma graduate, you’ll be prepared to specialise in a more advanced area of digital marketing or pursue a strategic digital marketing role. On the other hand, the Diploma of Digital Marketing qualification builds skills in planning, running, and evaluating digital marketing campaigns. It’s great for people looking to break into becoming junior-mid level Digital Marketing Managers. If you’re newer to digital marketing, or wish to build a more comprehensive understanding of digital marketing, consider studying a double diploma. Apply to study the Diploma of Digital Marketing for 1 year and the Advanced Diploma of Digital Marketing the following year. You can apply to enrol in both courses when completing your online application form.

Can I apply this course to my own workplace?

Yes! If you’re currently working in marketing, or have your own start-up or small business, you’ll have the option of applying your practical assessments to your workplace. You’ll also have the flexibility to choose to use provided case studies for each assessment instead.

How long does it take to complete the course?

The Advanced Diploma of Digital Marketing has designed to be completed comfortably within one year. If you study in-person at ABCI’s Sydney CBD campus, you’ll complete this course over a series of 4 terms. Each term consists of 9 weeks. View ACBI’s academic timetable to see more information on term dates. If you are a domestic student (an Australian/New Zealand citizen, or Australian permanent resident), you may choose to study this course in a 100% online, flexible format. You’ll receive a suggested study plan that guides you through completing the course in 1 year (50 weeks). However, if your circumstances allow, you can finish each unit more quickly. For example, it is not uncommon for our domestic students to complete this qualification in 9 months or less. For more advice on timeframes for completing this course, chat with one of our helpful Course Advisors.

What kind of projects or assessments will I complete?

You’ll complete a series of 9 assessments. Each assessment consists of some short-answer knowledge questions and a series of practical tasks. For example, these practical tasks may require you to:

Use digital analytics platforms to analyse the performance of a business’s marketing
Undertake competitor analysis
Develop a comprehensive 1-year digital marketing plan and budget

You may use case studies for your practical tasks. Or, depending on the task, you may be able to use your own workplace or start-up. Your Trainer will be on hand to guide you through each assessment. By the end of the Advanced Diploma of Digital Marketing, you’ll have a range of practical examples that you can share with your current or future employers.

Why should I study this course at ACBI?

When you choose to study your Advanced Diploma of Digital Marketing at ACBI you’ll enjoy:

Access to experienced trainers – Our trainers have a wealth of both industry and teaching experience.
Excellent student support – Be supported throughout your student journey. From study plans to interactive online sessions, you’ll be supported to succeed at your studies.

Do you have flexible payment plans?

We do. When you study at ACBI, you can choose to pay upfront or with a flexible payment plan. For advice on what options might best suit your individual situation, connect with a Course Advisor.

Can I enrol in a ‘double diploma’ or 'packaged courses'?

Yes, combining the Advanced Diploma of Digital Marketing with another qualification is an excellent way to boost your skills and make yourself more attractive to employers. You can apply to study two or more courses at ACBI, studying one after the other. Simply select your desired courses when completing your online application form. We recommend considering pairing this Advanced Diploma with one of the following courses:

Diploma of Artificial Intelligence (AI)
Diploma of Digital Marketing
Graduate Diploma of Strategic Leadership

I want to know something else about this Advanced Diploma but can’t find an answer. Who can I ask?

Our friendly Course Advisors are here to help. Simply fill out this form and an advisor will get in touch with you.

Other courses to study

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Have questions about this course, or need help deciding which is the best course for you? Our Course Advisors have you covered.  

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Advanced Diploma of Digital Marketing

COURSE CODE

Key learning outcomes

Watch a course introduction

Key benefits of studying this course

Tools you’ll learn

Course content

Hear from our students

Manoela Prusch

Raj Naidoo

Camila Bispo

Jen Gearing

$110K

$125K

$170K

Entry requirements

How to apply

FAQs

Other courses to study

Get personalised advice

Acknowledgement of Country

Follow us on

Reach Out

Advanced Diploma of Digital Marketing

COURSE CODE

Key learning outcomes

Watch a course introduction

Key benefits of studying this course

Tools you’ll learn

Course content

Hear from our students

Manoela Prusch

Raj Naidoo

Camila Bispo

Jen Gearing

$110K

$125K

$170K

Entry requirements

How to apply

FAQs

Other courses to study

Related PostsCertificate IV in Social Media and Digital MarketingDiploma of Artificial Intelligence (AI)Diploma of Digital Marketing

Related Posts

Get personalised advice

Acknowledgement of Country

Follow us on

Reach Out

Related Posts
Certificate IV in Social Media and Digital Marketing
Diploma of Artificial Intelligence (AI)
Diploma of Digital Marketing