BSB40820 Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication

Course Code: BSB40820
CRICOS Code:104704C
Delivery mode: On Campus
Course Duration: 6 months
Location: Sydney Campus

Please be aware, ACBI is not currently accepting new enrolments for this course*

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92%

Demand for digital marketing skills in 5 years

 

140,000

Job postings in 2nd quarter of 2020

 

34%

Jobs will be automated in the next three years

Overview

The Certificate IV in Marketing and Communication reflects the role of individuals who apply marketing and communication skills and knowledge.

Graduates may manage projects in a variety of contexts, across a number of industry sectors in key marketing areas, including advertising, public relations, customer behaviour and running marketing campaigns, developing important skills in presenting ideas, implementing digital solutions, and reporting on marketing results.

They possess a sound theoretical knowledge with a solid foundation on which to build their marketing career.

Marketing and communication is a universal field that is vital to the success and growth of a business. It is an integral component in all business strategies.

This qualification is suitable for those who wish to develop their marketing and communication skills and acquire a broad knowledge base to be used in a wide variety of contexts.

By undertaking this course, you will develop the skills and the confidence to excel in key marketing areas such as advertising and public relations, consumer behaviour and trends, as well as the ins and outs of executing successful marketing campaigns.

As a graduate of this course, you will be equipped with the necessary skills to kick-start your career in the following roles:  

• Direct Marketing Officer
• Marketing Coordinator
• Analyst
• Media Planner
• Public Relations Officer
• Sales Administrator

BSBCMM411   Make presentations

BSBCRT412     Articulate, present and debate ideas

BSBTWK401    Build and maintain business relationships

BSBMKG440   Apply marketing communication across a convergent industry

BSBMKG439   Develop and apply knowledge of communications industry

BSBMKG438    Implement and monitor advertising production

BSBWRT411    Write complex documents

BSBMKG435   Analyse consumer behaviour

BSBMKG441   Develop public relations documents

SIRXECM002  Prepare digital content

BSBXCM401   Apply communication strategies in the workplace

BSBMKG433   Undertake marketing activities

Every student will have an initial interview to assess their individual learning needs and their language, literacy and numeracy skills.

• Completed Australian Year 11 or equivalent
• IELTS 6.0 English language equivalence if a non-native English speaker
• Be aged over 17 for Domestic Students and over 18 for International Students.

Blended learning – 33% online and 67% face-to-face learning.

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For course promotions, please contact info@acbi.edu.au


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