The course provides individuals with solid theoretical and sound practical skills to enable them to become outstanding practitioners of digital marketing. The unique combination of practical tools and techniques provides an intensive and highly experiential learning experience.
This Advanced Diploma of Digital Marketing aims to provide graduates with knowledge and skills in digital marketing required to perform the following functions associated with roles such as Digital Marketing Manager or Digital Marketing Strategist:
Review and evaluate the existing business, operational and marketing strategies and their applicability to digital marketing;
Understand the benefits of each digital marketing platform and how to utilize these platforms to the benefit of the organisation;
Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the digital marketing strategy;
Engage with internal and external stakeholders and tailor the digital marketing strategy to these individuals;
Write and develop content for digital publication that is consistent with the organisation’s brand identity and marketing objectives;
Manage the business’ digital profiles effectively to increase brand awareness and generate revenue;
Use key performance indicators to monitor and improve overall digital marketing effectiveness, ensuring activity, quality, cost, and time requirements are met;
Manage a team to develop a comprehensive digital marketing strategy, implementation plan and strategic review process;
Lead a digital marketing team and present to stakeholders the key learning from the strategy and implementation.
Why Study Digital Marketing?
Digital technologies have changed the way we work, communicate and live. ACBI has designed the 10787NAT Advanced Diploma of Digital Marketing that can make a difference in your life.
Industry aligned, this qualification will help you to stand out from the crowd and highlight your capabilities. It can transform you into a specialist in your field.
User Experience Designers
SEO and SEM Specialist
Digital Marketing Specialist
Digital Marketing Manager
Digital Marketing Strategist
Email Marketing Specialist
To achieve the qualification, Advanced Diploma of Digital Marketing, the learner must complete nine core units. Units must be undertaken in the sequence specified below.
|SIRXMKT007||Develop a digital marketing plan|
|DGMANA001||Use web analytics tools to gather data on marketing performance|
|FNSORG501||Develop and manage a budget|
|DGMWEB001||Optimise a website within a digital marketing strategy|
|DGMCON001||Develop and implement a content strategy for digital publication|
|DGMSEO001||Build and implement a search engine optimisation strategy|
|DGMSEM001||Create and manage paid search campaigns|
|DGMMED001||Plan and conduct email marketing|
|DGMMED002||Plan and conduct marketing through social media|
|DGMMED003||Build and conduct display and video advertising|
Quick Course Guide
Delivery mode - Blended learning 33% online and 67% face to face
Course Duration - 52 weeks
Location - Sydney Campus
Essential entry requirements
Entrants to the Advanced Diploma of Digital Marketing must:
be aged over 18; and
have completed an approved an English language test such as IELTS 5.5 – or equivalent (international students only).
To enter this qualification, individuals must provide evidence of knowledge of:
marketing principles and concepts
digital media platforms and software
social media marketing
To demonstrate this, individuals must have completed a formal course of study or a minimum of one year’s employment in the field of sales and marketing, digital media and social media marketing or related field.
Recommended entry requirements
Students should be able to read and write English at approximately year 12 level in order to be able to assimilate the information provided in the program, to read complex instructions and to write competently and accurately.