10931NAT Diploma of Digital Marketing

• Given the current technology-focused market, there is a high demand for digital marketing skills, which has grown 92% within 5 years.  
• Growth in digital-focused jobs outpaced overall marketing jobs by 30%.  

By undertaking this Diploma of Digital Marketing, you will: 

• Develop a comprehensive understanding of target audiences and online customer behaviour.  
• Deepen your ability to analyse digital marketing results and metrics   
• Learn how to apply practical skills to create persuasive copywriting and encourage action from the target market 

• Be exposed to a variety of applicable online and offline campaigns to a variety of industries 
• Be familiar with the industry-standard platforms of today such as Facebook, Google, Hootsuite, email automation software, tools for analysing organic marketing performance, and more.  

As a graduate of this course, you will be equipped with the fundamental knowledge of various digital marketing channels so you can pursue a career in the following roles: 

• Social media planner
• Digital communications manager
• Digital media buyer
• Digital content coordinator
• Digital copywriter
• Marketing automation specialist
• Digital Marketing Specialist 

Essential entry requirements

Entrants to the Diploma of Digital Marketing must:

• be aged over 18; and
• have completed an approved an English language test such as IELTS 5.5 – or equivalent (international students only)
• basic computer skills

Recommended entry requirements

Students should be able to read and write English at approximately year 12 level in order to be able to assimilate the information provided in the program, to read complex instructions and to write competently and accurately.

Blended learning; 33% online and 67% Interactive e-learning due to Covid-19