10931NAT Diploma of Digital Marketing
Diploma of Digital Marketing
Course Code: 10931NAT
CRICOS Code: 106574C
Delivery mode: On Campus
100% online study is available for domestic students
Course Duration: 12 months
Location: Sydney Campus
92%
Demand for digital marketing skills in 5 years
140,000
Job postings in 2nd quarter of 2020
34%
Jobs will be automated in the next three years
Overview
As a vital component to the success of growing businesses within today’s technology-driven market, this Diploma of Digital Marketing introduces its students to the foundational knowledge of a range of digital tools that support digital marketing strategies.
By undertaking the Diploma of Digital Marketing, you will learn the many aspects of digital marketing, such as social media, search engine optimisation and content marketing, while also developing the skills to apply this knowledge to create real-life success-driven outcomes.
Graduates will be able to plan and implement both paid and organic (unpaid) campaigns, as well as review marketing performance. Graduates of the Diploma of Digital Marketing will have the foundation they need to launch dynamic digital marketing careers.
As a graduate of this course, you will be equipped with the fundamental knowledge of various digital marketing channels so you can pursue a career in the following roles:
• Social Media Planner
• Digital Communications Manager
• Digital Media Buyer
• Digital Content Coordinator
• Digital Copywriter
• Marketing Automation Specialist
• Digital Marketing Specialist
| Units | |
|---|---|
| NAT10931003 | Facilitate organic and earned marketing |
| NAT10931002 | Plan and conduct performance marketing |
| NAT10931001 | Conduct omnichannel marketing |
| NAT10931004 | Apply marketing automation |
| NAT10931005 | Test to optimise performance |
| BSBMKG555 | Write persuasive copy |
| BSBMKG546 | Develop social media engagement plans |
| BSBMKG547 | Develop strategies to monetise digital engagement |
Every student will have an initial interview to assess their individual learning needs and their language, literacy and numeracy skills.
• Completed Australian Year 12 or equivalent
• IELTS 6.0 English language equivalence if a non-native English speaker
• Be aged over 17 for Domestic Students and over 18 for International Students.
Learners must also have access to appropriate technology to allow them to complete the qualification. This includes a computer with a reliable internet connection and browsing ability, word processing applications such as Word and Spreadsheet applications such as Excel.
We recommend Microsoft Office Suite.
This qualification has two options available:
• 100% online study is available for domestic students.
• Blended learning is available for domestic and international students, consisting of 33% online and 67% face-to-face learning.
For course promotions, please contact info@acbi.edu.au
IN PARTNERSHIP WITH DTA
About the Digital Tech Academy
ACBI has partnered with the Digital Technology Academy (DTA) – a start-up company dedicated to developing unique accredited courses and skill sets that are undersupplied in Australia.
The Digital Tech Academy works with digital industry experts to design and develop standards that define the digital skills and capabilities required of today’s professionals.