BSB40820 Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication

Course Code: BSB40820
CRICOS Code:104704C
Delivery mode: On Campus
Course Duration: 6 months
Location: Sydney Campus



Demand for digital marketing skills in 5 years



Job postings in 2nd quarter of 2020



Jobs will be automated in the next three years


The Certificate IV in Marketing and Communication reflects the role of individuals who apply marketing and communication skills and knowledge.

Graduates may manage projects in a variety of contexts, across a number of industry sectors in key marketing areas, including advertising, public relations, customer behaviour and running marketing campaigns, developing important skills in presenting ideas, implementing digital solutions, and reporting on marketing results.

They possess a sound theoretical knowledge with a solid foundation on which to build their marketing career.

Marketing and communication is a universal field that is vital to the success and growth of a business. It is an integral component in all business strategies.

This qualification is suitable for those who wish to develop their marketing and communication skills and acquire a broad knowledge base to be used in a wide variety of contexts.

By undertaking this course, you will develop the skills and the confidence to excel in key marketing areas such as advertising and public relations, consumer behaviour and trends, as well as the ins and outs of executing successful marketing campaigns.

As a graduate of this course, you will be equipped with the necessary skills to kick-start your career in the following roles:  

• Direct Marketing Officer
• Marketing Coordinator
• Analyst
• Media Planner
• Public Relations Officer
• Sales Administrator

BSBCMM411Make presentations
BSBCRT412Articulate, present and debate ideas
BSBTWK401Build and maintain business relationships
BSBMKG440Apply marketing communication across a convergent industry
BSBMKG439Develop and apply knowledge of communications industry
BSBMKG438Implement and monitor advertising production
BSBWRT411Write complex documents
BSBMKG435Analyse consumer behaviour
BSBMKG441Develop public relations documents
SIRXECM002 Prepare digital content
BSBXCM401Apply communication strategies in the workplace
BSBMKG433Undertake marketing activities

Every student will have an initial interview to assess their individual learning needs and their language, literacy and numeracy skills.

• Completed Australian Year 11 or equivalent
• IELTS 6.0 English language equivalence if a non-native English speaker
• Be aged over 17 for Domestic Students and over 18 for International Students.

Blended learning – 33% online and 67% face-to-face learning.

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