Paid Search Marketing



Paid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine. With paid search campaigns, it can help you have the advantage over your competitors while driving more qualified leads back to your site. About 79% of marketers say PPC is hugely beneficial for their business. To become a successful marketer, you need to learn how to create and manage your paid search campaigns effectively.

This course will help you learn how to create paid search campaigns using tools such as Google Ads and Facebook Ads, as well as managing these campaigns effectively. You will also learn how to run an impactful campaign to achieve different campaign objectives.



ACBI has partnered with Digital Technology Academy (DTA) – a start-up company dedicated to developing unique accredited courses and skill sets that are undersupplied in Australia.

Learning Objectives

Anyone who is seeking to obtain practical knowledge about digital marketing and / or individuals who are currently working in a marketing role or wish to move into a digital marketing role and want to gain a better understanding of how digital marketing can help improve your business.

  • Conduct keyword research for SEM
  • Create high performing ads
  • Use ad extensions and complex targeting
  • Continually optimise campaigns to drive performance
  • Use scripts, scheduling and other advanced SEM techniques
  • Evaluate SEM performance
Delivery Mode

This course is delivered online so you can study anywhere and anytime.

You will be presented with hypothetical and real-world case studies, with which you will work on applying your knowledge learned about Paid Search.

Payment Options

If it is not possible to make full payment at the time of enrolment, we have payment plans available to allow you to pay your fees in installments. Call 1300 23 77 41 or email to learn more about our payment options.

Unless a payment plan has been approved, fees are required to be paid in full at the time of enrolment via card, cash, BPAY, cheque.


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