Search Engine Optimisation



To achieve your business goals, you will need to create a Search Engine Optimisation strategy. When it comes to putting together an effective SEO strategy, it can help to have a process to follow. While you will absolutely need to personalize this for your own business, it makes a great starting point to get you on the right track and thinking about the right focus areas. 

In this short course, you will learn how to benchmark your current SEO performance to create a strong SEO foundation, implement high converting keywords into your strategy, and analyse traffic using tools and web analytics.



ACBI has partnered with Digital Technology Academy (DTA) – a start-up company dedicated to developing unique accredited courses and skill sets that are undersupplied in Australia.

Learning Objectives

Anyone who is seeking to obtain practical knowledge about digital marketing and / or individuals who are currently working in a marketing role or wish to move into a digital marketing role and want to gain a better understanding of how digital marketing can help improve your business.

  • Analyse organic performance
  • Increase rankings and visibility in organic search
  • Gain more website traffic
  • Increase the online authority and expertise of brands
  • Develop comprehensive SEO strategies
  • Implement and review SEO approaches
Delivery Mode

This course is delivered online so you can study anywhere and anytime.

You will be presented with hypothetical and real-world case studies, with which you will work on applying your knowledge learned about SEO.

Payment Options

If it is not possible to make full payment at the time of enrolment, we have payment plans available to allow you to pay your fees in installments. Call 1300 23 77 41 or email to learn more about our payment options.

Unless a payment plan has been approved, fees are required to be paid in full at the time of enrolment via card, cash, BPAY, cheque.


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